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  • By Lisa D. Welsh

What USASF's new appearance rules look like


USASF Athletic Performance Standards discussed.

Colleen Dugan, joined this "crazy world of cheer" in 2005 as a cheer mom. Like many of us, she found a way to improve her daughter's cheer experience by incorporating her professional skills to their needs. That happened when Colleen, a chemist by trade, created a prettier shade of green eyeshadow to match her daughter's cheer colors.

From there she was asked to create other colors and types of makeup for other teams and in 2012 she opened her own company "Pretty Girl Cosmetics." Two years ago the company had grown so much that she opened a manufacturing warehouse to meet the needs of the cheer industry.

Colleen was one of the first CheerMADs to receive the Certifiably CheerMAD seal of approval and over the years has become a good friend. When we discussed the USASF's Athletic Performance Standards meeting she attended in Dallas, Texas on June 12th, 2019 I asked her to share her take.

What follows is in her words as they appeared on her site's Pretty Girl Cosmetics' blog. If you aren't familiar with Pretty Girl Cosmetics and its industry changing product, ColorOn Professional - Instant Makeup Applicators please support this former cheer mom and visit her site Pretty Girl Cosmetics.

Thanks Colleen for always being Certifiably CheerMAD!

"There were more than 50 industry providers (media, choreographers, music producers, uniform, makeup, hair, bows and accessories), board of directors members and USASF staff met to discuss and collaborate on the Athletic Performance Standards designed to protect All Star athletes and celebrate the true athleticism of our sport.

Pretty Girl by ColorOn was the only cheer makeup company attending the meeting. We hope to help you clarify how these rulings for Makeup, Hair and Cheer Bows should be interpreted when choosing your makeup and accessories this season.

The new rulings are as follows:

MAKEUP If worn, makeup should be uniform and appropriate for both the performance and the age of the athletes utilizing neutral colors for skin and eyes. Face/Eyelid Rhinestones are not allowed. False eyelashes are allowed but may not be decorated in rhinestones or additional jewelry.

The most apparent change to the makeup ruling is the suggestion of utilizing neutral colors for skin and eyes.

The term "neutral" is a vague misty term used and implies a blank palette of light brown or grey. Nude eyeshadow can be so much more than a generic neutral. Whether matte, shimmery, or glossy, you can make your team colors come to life. Neutral is not a color and so many teams have reached out to me to ask if they could still use their purple eye shadow and my answer is yes. The most important part of the makeup used is the application of the color. When applying makeup a professional age appropriate look will be favorable to the judges.

After hearing all the discussions my interpretation is as follows:

Here are my suggestion submitted to the USASF on some words that might describe what is acceptable:

- Avoid the use of vivid multi-color eye shadow applications, use a more neutral color palette with natural or pastel colors that accentuate the uniform design. A Smokey Eye can be achieved with your team colors in a pastel or more neutral depth of color.

- Choose lip products that are age appropriate such as lip glosses, lip stains or stay put matte liners for younger athletes and have a professional more pigmented stay put lip paint for older athletes.

- Avoid overbearing makeup designs that extend from the lash to the brow

​Pretty Girl Cosmetics can help you design an age appropriate makeup look for each of your teams.

Contact us at Pretty Girl Cosmetics for your FREE Consultation and Samples.

HAIR Hair must be secured off the face with a simple and unexaggerated style that is adaptable to all diversities.

There is an new addition to the USASF Athletic Performance Standards this year, the "Hair" ruling, and our interpretation is that the high teased ponies or hair should be evaluated by your program, exaggerated hair can lead to deductions or a warning on your score sheet.

When choosing hair styles for your team, take into account all the hair types, and ethnicities. Not every girl on the team has the same hair. There are so many hair styles to consider. Cheerleading hairstyles should be pretty and practical, keeping your hair securely out of the way while you perform.

Remember to choose hair styles that are age appropriate. Although the traditional look of two ponytails is as cute as ever, there are several variations to ponytails that can set your mini squad apart. The tiny athletes may not be able to rock hair the size of their little bodies. Keep it classic, easy for everyone to achieve and a compliment to your uniform and makeup.

BOWS Bows should not be excessive in size (acceptable bows are generally no more than 3 inches in width) and should not be a distraction to the performance. Bows should be worn in a manner to minimize risk for the participants, should be adequately secure and should not fall over the forehead into the participants eyes or block the view of the participant while performing.

During the meeting Bragabit Bow (www.bragabit.com) submitted samples of the most popular cheer bows to the committee for discussion. We all agreed that cheerleading bows are typically made with 3 inch Gross Grain Ribbon. Discussion on this ruling concluded with the wording of this rule being unclear. Comments from the Bow Manufactures were submitted to the USASF to help clarify this ruling.

Cheerleading Bows are predominately made with 3 inch ribbon but when reading the ruling this rule implies the width of the entire bow cannot exceed 3 inches. I observed this discuss and it was clear to me that a 3 inch wide bow was not the intention of this ruling. A typical cheer bow is about 8 inches wide by 8 inches high with tails about 4 inches. This information was given to the USASF for clarification on the cheer bow standards. The USASF and the Committee agreed this ruling needed clarification and would be submitted to the USASF for evaluation.

We will never take the glam out of cheerleading, but I do agree that using the USASF guidelines and rules will help improve overall consistency in our industry. Strive for an athletic persona with a makeup application that is age appropriate and applied in a professional manner. You can even purchase different team makeup kits for different each age levels and choose products that work better on little lips and faces as opposed to the senior level teams.

Whatever you do, as long as your makeup and hair is professional and well applied, you should have no issues. Remember, these rules are interpreted in there totality. I am just focusing on Makeup, Hair and Bows as one component of your teams routine. Judges will not just be looking at your bows, hair and makeup but the entire routine, including music and choreography for age appropriateness. As always I know everyone will keep it Sassy and Classy...."

#USASF #cheermakeuup #CheerMAD