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Once upon a time (like15 Years ago), cheer parents were relegated to eaves drop while driving the car pool ride home to get any information about the All Star industry. Although supporting the $5 Billion competitive cheer industry emotionally, mentally and financially, the best Cheer M-oms A-nd D-ads were the ones who got their athletes to practice on time, paid for tuition (uniforms, shoes, bows, flights, food and hotel rooms) and stayed out of the gym's business.
While most CHEERMADs can be found in the competitive cheer arenas, they can also be found in the pop warner, recreational, middle, high school and college levels. Many of these are also crossover CheerMADs.
It's hard to imagine any youth sport without the benefits of internet and social media but in 2011, it just didn't exist. With the goal of having 10,000 views in the first year, CheerMAD had that in the first six weeks and enjoys more than 12 million active, loyal and authentic readers each season.
We aren’t on the mat with our kids but in life CheerMADs hold our flyers up high, backup our backs and provide a strong foundation for our bases.
And still not know much about the cheer life that was their child's whole world.
Created by a professional journalist and veteran cheer mom, Lisa D. Hall brings more than 30 years as a journalist; more than 20 of those years driving, paying and (emotionally) supporting her two All Stars.
Lisa is now an expert source for competitive cheer, sexual abuse, bullying and adolescent mental health for USA Today, Sportico, Disney Moms Panel, Inside Cheerleding, Cheer Biz News and Sweety High. Her bylines have appeared in The New York Times, The Boston Globe, ABC news, CNN.com, MSNBC and numerous Associated Press news articles.
